Founded in 2005, we are the leading retailer of Pirelli and Metzeler motorcycle tyres worldwide. We are headed up by ex-professional rider Eddie Roberts and his daughter Sarah and we pride ourselves on employing only those who have a passion for motorbikes and racing.  Many of us enjoy competing ourselves.

Eddie’s racing career has spanned more than twenty years and saw him compete in the Grand Prix, The Isle of Man TT, plus numerous international races.

His connection with Pirelli goes back to the 1980s. So when he retired from racing in 1989, the opportunity to become more involved with tyre performance and safety was meant to be.  As official supplier of motorcycle tyres to British Superbikes, our first-hand trackside experience of every race has proved invaluable when it comes to serving track and road tyre customers.

Eddie says ‘We’ve got a great team at Complog and our product knowledge is second to none.  We supply and fit the latest motorbike tyres and aim to give first-class service and advice. Our prices are always competitive too. We’re always prepared to discuss the pros and cons of one motorbike tyre over another and because of our Midlands location right next to Mallory Park Circuit, for many fans, we’re very accessible too.  That’s one of the reasons we chose to set up the Dynojet. What could be better than a ride out on a summer’s day, get a new set of tyres expertly fitted and have your bike tuned to perfection too?’

The Complog Team

Eddie Roberts - Managing DirectorEddie Roberts – Managing DirectorEddie’s racing career has spanned more than twenty years and saw him compete in the Grand Prix, The Isle of Man TT, plus numerous international races.

His connection with Pirelli goes back to the 1980s. So when he retired from racing in 1989, the opportunity to become more involved with tyre performance and safety was meant to be. Eddie overseas the running of the company and still has the passion for all things racing, it’s a way of life.

 

 

Sarah Roberts - Company DirectorSarah Roberts – Company DirectorSarah keeps us all under control and makes sure the business is running smoothly. From invoices to accounts, to general overall day to day running and making sure that we are all ready for the season ahead. She does the paperwork at all the BSB test and meetings.

Sarah has been in the motorsport world since an infant following her dad’s (Eddie Roberts) racing. She has been with the company full time since leaving university, and knows the nature of the business inside out.

 

 

Steve Thorley - Transport ManagerSteve Thorley – Transport ManagerSteve looks after the maintenance of the trucks. He also loads and unloads the tyres on and off the trucks for each meeting and drives one of the them to all of the British Superbike Meetings and Testing, when he is there he works in the awning picking, fitting and balancing the tyres. You will also see Steve at all of the Road Racing Events which include the Northwest 200, IOM TT and the Ulster where we provide the tyre service for Metzeler.

Steve joined the company in February 2008.

 

 

Simon Edmondson - General ManagerSimon Edmondson – General ManagerSimon is a family man but also he has been the longest working member of staff with Competition Logistics. He is racing with EMRA on a mini twin this year and works at all BSB round and the road racing with Steve.

Simon manages the staff at BSB making sure everyone is happy and working hard to provide a great service. He is very knowledgeable in this area and can answer any question regarding bikes as it is also his passion.

He also loads and unloads the trucks for each meeting and has been with the company since October 2007.

 

 

Leon Jeacock - Stock ControllerLeon Jeacock – Stock ControllerLeon manages the stock of tyres that we need for BSB and other general sales that are sent daily to customers.

His love for bikes is very apparent when working in the workshop for the performance side of the business and is happy to answer any questions anyone has.

Leon has been with the company since 2011 and he also drives one off the trucks to the BSB meetings where he also races in the Superstock 1000 class.

 

 

Ally Grant - Complog Performance MechaniAlly Grant – Complog Performance MechanicAlly is our Scottish mechanic, he moved down here to work for us in 2012. He knows his way around a bike and looks after the performance side of the business which is growing year by year especially with Ally on board. With working at Mallory Park it really gives the right environment for our performance centre.

Ally also has experience in restoring classic bikes and with our paint booth up and running in 2015 would welcome any challenge given to him.

He has worked as a mechanic at BSB for a number of years also. Ally is always on hand to answer any questions about bikes.

 

 

Gaynor England Accounts ManagerGaynor has been with the company since June 2009 and she does the book keeping and general accounts, answering the phones, taking orders for tyres going out to customers.

She also does the paperwork at all rounds of BSB and makes the odd cup of tea for the guys there.