About Us

Founded in 2005, we are the leading retailer of Pirelli and Metzeler motorcycle tyres worldwide. We are headed up by ex-professional rider Eddie Roberts and his daughter Sarah and we pride ourselves on employing only those who have a passion for motorbikes and racing.  Many of us enjoy competing ourselves.

Eddie’s racing career has spanned more than twenty years and saw him compete in the Grand Prix, The Isle of Man TT, plus numerous international races. 

His connection with Pirelli goes back to the 1980s. So when he retired from racing in 1989, the opportunity to become more involved with tyre performance and safety was meant to be.  As official supplier of motorcycle tyres to British Superbikes, our first-hand trackside experience of every race has proved invaluable when it comes to serving track and road tyre customers.

Eddie says ‘We’ve got a great team at Complog and our product knowledge is second to none.  We supply and fit the latest motorbike tyres and aim to give first-class service and advice. Our prices are always competitive too. We’re always prepared to discuss the pros and cons of one motorbike tyre over another and because of our Midlands location just two miles from Donington Park, for many fans, we’re very accessible too.  That’s one of the reasons we chose to set up the Dynojet. What could be better than a ride out on a summer’s day, get a new set of tyres expertly fitted and have your bike tuned to perfection too?’

Does Eddie miss his racing days? ‘I still feel the hairs on the back of my neck stand up at the first meeting each year, he says.  I don’t think you ever lose the buzz a superbike gives you.’